Micro-Influencer ROI Calculator

How to Use the Micro-Influencer ROI Calculator

This tool is designed to help you forecast the potential return on investment for a micro-influencer campaign. By inputting key metrics, you can get a clear estimate of your campaign's profitability before you even spend a dollar.

1. Follower Count: Enter the influencer's total number of followers.
2. Engagement Rate (%): Enter the influencer's average engagement rate (usually 1% - 5%). This is (Likes + Comments) / Followers * 100.
3. Cost Per Post ($): The total amount you will pay the influencer for the post.
4. Product Price ($): The average price of the product you are selling.
5. Conversion Rate (%): The percentage of people who click the link and then make a purchase (a typical e-commerce rate is 1-3%).
6. Click-Through Rate (CTR) (%): The percentage of people who *engaged* with the post (not total followers) who will click your link.

Click "Calculate ROI" to see the full breakdown of your potential campaign, including projected sales, profit, and the final ROI percentage.

Understanding the Metrics

Estimated Engagements: This is the number of people likely to interact (like, comment, share) with the post. It's a more realistic measure of reach than total followers.
Formula: Follower Count * (Engagement Rate / 100)

Potential Clicks: Out of those who engaged, this is the number projected to click your link (e.g., "link in bio").
Formula: Estimated Engagements * (CTR / 100)

Projected Sales: Out of those who clicked the link, this is the number who are expected to buy your product.
Formula: Potential Clicks * (Conversion Rate / 100)

Total Revenue: Your total income from the projected sales.
Formula: Projected Sales * Product Price

Net Profit: Your revenue minus your initial cost.
Formula: Total Revenue - Cost Per Post

ROI (Return on Investment): The final percentage showing how profitable the campaign is. An ROI of 100% means you doubled your money (made $1 for every $1 spent).
Formula: (Net Profit / Cost Per Post) * 100

Why is Influencer ROI Hard to Measure?

Influencer marketing ROI isn't just about sales. This calculator focuses on *direct sales ROI*, which is the easiest to quantify. However, don't forget the other "soft" returns that are highly valuable:

• Brand Awareness: Reaching thousands of people in your target niche.
• Social Proof: Gaining credibility by having a trusted figure recommend your product.
• User-Generated Content (UGC): Getting high-quality photos or videos from the influencer that you can repurpose in your own ads.

When evaluating a campaign, consider both the direct sales (calculated here) and the long-term brand-building value.